- Video games and music, two closely linked forms of entertainment – in today’s world everything is connected!
- The Gaming Room by GGTech will be the space where esports will intersect with music, gaming with the urban.
On 14 November, Miami will host the 25th Annual Latin GRAMMY Awards. In honor of the most important event in Latin music, GGTech Entertainment has designed an exclusive space within the Warner House, hosted at the Pérez Art Museum (PAM) in Miami: the Gaming Room by GGTech. This space will integrate, for the first time in this award show, the world of video games and esports with music, offering nominees and collaborators the opportunity to enjoy their favorite video games and compete with other artists.
Video games and music, a perfect team
This is not the first time that video games and music have come together, as different songs and even soundtracks have long played an important role in the development of games and their competitions. Even in the days when games were incredibly simple, music was of great importance and became a hallmark of the games.
The tension and pace of each game scene has to be well thought out to add a distinctive element to each title, and all this in the video game market, one of the most powerful in the world, worth more than $250 billion.
Gaming and video games inside Warner House
The objective of creating and setting up this immersive entertainment area within the Warner House at the next edition of the Latin GRAMMY Awards is to create a space for all the artists invited not only to the awards gala but also to the days before.
On Monday 11, Tuesday 12 and Wednesday 13 November, various artist activations will take place in the Gaming Room by GGTech, including live streamers generating content related to the awards and nominated artists, as well as PlayStation, Fortnite and retro gaming slots.
All of this content will be available live on Warner Music’s official networks.