Concacaf Kick-Off has been created to connect Concacaf with the youngest fans through different entertainment spaces. In partnership with GGTech, Concacaf also unveiled the first soccer-specific Fortnite map, Concacaf Kick-Off Stadium.
This Friday, ahead of Telcel GAMERGY Mexico 2024, one of the largest gaming conventions in the world, Concacaf officially launched its new youth brand, Concacaf Kick-Off. This platform has been created to connect younger audiences with the Confederation’s main soccer events and competitions, using entertainment spaces such as gaming, music and influencers.
To appeal to the younger generation, the Concacaf Kick-Off brand is full of colors and dynamic shapes. The essence of the brand is “a new game begins,” inviting young fans to be part of our game, whether by playing, becoming a fan or interacting through digital platforms.
To download the Concacaf Kick-Off logos and brand book, click here.
As part of the brand launch and broader strategy, Concacaf has joined forces with Telcel GAMERGY’s parent company, GGTech Entertainment, a leader in the development of events in the esports, video gaming and immersive entertainment sector.
During the Telcel GAMERGY 2024 festival in Mexico City, Mexico, Concacaf will activate an interactive Concacaf Kick-Off branded booth. The booth includes a console arena, a broadcast booth and a photo opportunity with trophies from Concacaf’s top men’s and women’s club and national team competitions.
To close the event in Mexico City and as part of GGTech and Concacaf vision to bring fans new ways to interact between online gaming and soccer, the organizations will launch the first soccer-specific Fortnite map, to be called Concacaf Kick-Off Stadium. The map will launch as one of the Fortnite Latin America Finals maps on Sunday, August 25 and will be available to gamers around the world starting today.
Fortnite Concacaf Kick-Off Stadium map code is 7352-8255-5237.
The Concacaf Kick-Off brand development process began with a collaboration between Concacaf and CEDIM, a premier design school in Monterrey, Mexico, in which students were tasked with bringing to life a brand concept and core ideas by creating proposals, names and logos for the new brand.
After an exhaustive selection process, the top three proposals were selected and voted on by fans throughout the region via Concacaf’s social media platforms and website. After receiving thousands of votes, Concacaf Kick-Off was selected as the winner. This creative process was managed by Concacaf’s Branding team and focused on ensuring that the brand was created with, by and for young fans.
Philippe Moggio, General Secretary of Concacaf, said: “We are very excited to introduce our new youth brand Concacaf Kick-Off. Through this new platform, we will seek to reach younger audiences and introduce Concacaf to new trends, including the world of gaming. We will also work with GGTech and many other partners to create entertainment opportunities that will bring younger fans closer to Concacaf’s main events.”
Juan Diego Garcia Squetino, Business Development Director for GGTech Americas, said: “There is no need to describe what soccer means to the entire audience, so we at GGTech are very proud to work with one of the most prestigious sports organizations in the world on their new strategy for young audiences. Welcome Concacaf to the new era of entertainment.”