The international company has officially welcomed the former Account Director of Twitch Spain to head the global business development team.
GGTech Entertainment, an international company dedicated to the organization and management of products related to entertainment, technology, gaming and esports, announces the incorporation of Cristina Carranza as new Head of Global Sales with the aim of strengthening the group’s expansion into new markets, with a special focus on the United States.
The growth and expansion into new territories that the company has carried out in recent months, as well as the start of new lines of work and the consolidation of existing ones in the world of esports and gaming, in addition to the signing of an agreement to promote Riot Games’ university esports competitions in the United States, has led GGTech’s management to strengthen its global business development strategy.
After almost ten years at Amazon and Twitch, Cristina Carranza arrives to reinforce the international team led by Eduardo García, who recently joined the company as Chief Product Officer.
Her professional achievements include the launch of Twitch Ads in Spain and the pilot development of global gaming programmes such as Amazon GAMERGY and Amazon UNIVERSITY Esports. With her international experience, Cristina Carranza arrives with the aim of boosting the company’s global growth and developing cross-border sales relationships.
In her words: «I have been working with GGTech for more than four years and I have fallen in love with their company culture, the great human quality of their team and their vision of what they want GGTech to become, making it the world leading company for entertainment, gaming, and esports. I am proud to be part of this project, developing the global sales and business strategy.»
«The digital entertainment industry, the streaming world and the ‘gaming boom’ are some of the drivers that generate this great business opportunity for which GGTech is ideally positioned, the challenge now lies in transferring this vision to other regions and sharing the brand’s products and services to the most passionate fans of the video gaming world,» says Carranza.
The addition of Cristina Carranza will provide GGTech Entertainment with the vision and skills of a professional with an enviable track record, backed by her 10 years of experience in the digital, e-commerce, entertainment, and gaming sectors, developing international business for both retail and advertisers.